Our Story
Together, the Russells offer a blend of old and new, an infusion of timeless traditions with modern and fresh thinking and best-in-class quality guaranteed, making each bottle of Russell’s Reserve a celebration of the past, crafted specifically with today’s bourbon drinker in mind.

Eddie Russell
Our home may have been built by Jimmy Russell, known by many as “the master distiller’s master distiller,” a legend of bourbon. But the devotion and artistry for fine bourbon runs in the Russell family, and it was Jimmy’s son, Master Distiller Eddie Russell, who spread his wings, to create Russell’s Reserve® as a tribute to his father’s legacy. For decades, Eddie learned everything Jimmy had to teach: every tradition, every technique, every touch of craft. Having mastered the art, but filled with his own original ideas, Russell’s Reserve is Eddie’s own way of crafting bourbon that embodies he and Jimmy’s shared passion
The Process
Grain
Only the finest ingredients are used to make our whiskey. This includes three non-GMO grains: American-grown corn, rye, and malted barley. We have one mash bill for our bourbons and one for ryes — our mash bills are guarded closely by Jimmy and Eddie.
Water
The water for our whiskey is sourced from the Kentucky River and is naturally filtered through limestone, removing iron and other impurities. Russell’s Reserve is distilled to a lower ABV, meaning less water is added before barreling, resulting in a robust whiskey.
Wood
Our whiskey is aged in new American oak barrels with the deepest No. 4 alligator char, giving Russell’s Reserve its rich flavor and deep auburn color. These barrels are set to rest in the middle floors of our timber rickhouses. The barrels for each batch are hand-selected by Eddie based on their flavor characteristics.
Time
Good taste takes time. Though the legal aging requirement for Kentucky straight bourbon is two years, we wait a minimum of ten years for our Russell’s Reserve 10 Year Old Bourbon to mature and six years for our rye.

Russell's Reserve 10 Year Old Bourbon 750mL

Russell's Reserve
Experience the Richness of Russell's Reserve Together, the Russell's Reserve offers a...